The Critical Importance of Hooks in Social Media Success
Expanded Hook Categories Hook Type Best Platforms Avg Boost Key Traits Examples Question IG/TikTok 2-3x comments Pain-point specific, self-identifying “What’s killing your engagement?”; “Tired of zero leads?”; “Why do millionaires wake at 4AM?” Surprise/Shock X/LinkedIn 4x retweets Counterintuitive facts, unpopular opinions “80-hour weeks make you LESS successful”; “95% businesses miss this”; “Email is dead, do […]