Normally every office is comprised of 3 main departments: marketing, designer, developers (tech/dev). When someone from a tech department is coding websites, either mentioning just a line of code using meta coding, and you pass behind its screen, you got scared. Right? Is that a common situation? From now on it won’t be!
It also happened to me several times. When I talked to a developer about technical SEO either JavaScript automation, I was considering that person like an alien or a kind of genius. Not anymore! At that point, I realized the importance to know how to code for marketing purposes.
How can you merge your marketing skills with coding? First of all, you need to set your strategy properly, to improve your lead generation plan. Follow the next paragraphs to make in place some growth hacking experiments able to bring traffic to your website implementing some coding tricks.
Don’t get scared about coding and meta coding. Nowadays, every marketer needs some basic knowledge to make the best marketing strategy. Being confident in coding will boost your plan, bringing more traffic to your website, and automating recurrent tasks: those are just a few examples of how is important coding websites following a marketing concept.
Coding Websites Attitude Brings Results
Take a breath and start to understand how every page of a website has been built! Chrome has a wonderful tool called “Inspect”. You can activate it with a right mouse click everywhere on your Chrome browser.
When you activate it a new world is showing up, you can analyze every element of a website (head and body). It’s a mandatory tool for coding websites and to challenge your competitors. It’s important to start using it to have an idea about a webpage, from a marketing view to check if a page has been properly optimized for business aim.
I would focus on the head tags of a website, the first part you compile when you develop a website for marketing goals and mostly for SEO purpose including some keywords in the related meta.
Normally, when you launch a website you should use a keyword planner to create content ideas and also decide the main topic of your website. Those main keywords are the ones you add in the head tags. Google will see them and will crawl your website considering them. It’s a way to let Google understood
Coding Websites Head Example
What is the relationship between the head and your marketing plan? It’s strictly connected to your potential organic traffic coming from Google. In the head meta coding, you set a kind of recap of your webpage. It’s like a business card of your business online, where you can set several meta tags. Which are the most important meta tags?
Here an example:
<head>
<meta name=”description” content=”what the website is about”>
<meta name=”keywords” content=”keywords that identify your website”>
<meta name=”title” content =”title of your website/blog”>
<meta property=”og:image” content=”x.jpg”>
<meta property=”og:description” content=”what the website is about”>
<meta name=”author” content=”blogger name”>
<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>
</head>
Meta Coding
Normally, the file where you set the meta tag is called index.html and you can edit it using some editors like Sublime.
You can download it for free. Starting to practice is the best way
Check the Index.html to Drive Website Traffic
You should start editing the meta tag title. Why? It’s the first step to give visitors an idea of what your website or your content is about. The title appears in the results terms on Google: the SERP.
Setting the title and the description properly will be useful to drive more traffic to your website. First of all, your users will know about the content in advance, before clicking on your website.
Using a general description, without focusing on some keywords is not one of the best practices. You are going to lose clicks. Why? It’s important to choose a title that fits your website content.
That’s also important when you set paid adverts on Google AdWords: the title of your ads should be related to the landing page content you linked to the message of the ads.
According to what I mentioned, you should edit the following line of code:
<meta name=”title” content =”title of your website/blog”>
<meta name=”description” content=”what the website/article is about”>
Check the Index.html to Share on Social Media
Two tags are really important to drive traffic from your social media channels to your website. Social media can be an important source of traffic! For some businesses, traffic coming from social can be more important than the traffic coming from the organic search source.
You should set properly the following meta property tags:
<meta property=”og:image” content=”x.jpg”>
<meta property=”og:description” content=”what the website is about”>
When someone shares your content on social media, the preview of the post will be optimized with an image and a description. A clickable post is high-converting compared to a picture that is not clickable: that’s really important on social media shares.
High-converting post on #SocialMedia? Make it clickable, optimizing the og:image meta tag in the HTML of your website! Share on XHere you can see a clickable post example on Facebook:
Drive conversion from social media to your website, creating a clickable post in order to affect positively your lead generation strategy! This is coming from a coding websites skill: can you still avoid it?
Check the Index.html to Track Your Traffic
You can set also set meta tags to connect your Google Analytics account in order to review the number of visitors, users that come back to your website, bounce rate, and demographics. How can you set it? Just upload the following script in the head (Google is going to provide an ID):
<!– Global site tag (gtag.js) – Google Analytics –>
<script async=”” src=”https://www.googletagmanager.com/gtag/js?id=xx-xxxxxxx-x”></script>
And that’s all! You have a system, a powerful machine, for your lead generation, using your new coding websites skill. From now on, you can make in place some growth hacking experiments.
Setting meta tags properly in the head is mandatory to have your website optimized for Google Search, social media shares, and tracking. Share on XRecap: Coding websites will bring leads growth
- Download a code editor
- Edit your index.html optimizing the tags in the <head>
Optimize your website for Google Search
- Set title and meta description with keywords that make your product/website identifiable and unique
Optimize your website for social media
- Set your og image and og description property
Optimize your website for Google Analytics
- Upload the script provided by Google in the <head>
- Set “goals” in the Google Analytics admin dashboard
- Track your lead generation analyzing conversions
