Startup Marketing Hacks

Build Your Audience Using Integromat vs Zapier

A guy playing football on a desk with a woman explaining marketing hacks for startups.
Reading Time: 8 minutes

This is the typical scenario that every one of us would experience sooner or later: you launched your brand and you are thinking about some startup marketing hacks to make in place immediately for a boost! You have a stunning website, you set your marketing funnel properly, you have a few cool landing pages, not high-converting though: and now?

How to take advantage of your business? You feel lost because you are starving for leads. What’s next? What should you do now? I am pretty sure you want the answers to those questions!

Follow the next paragraphs to have a clear idea and to get some marketing tips to optimize your strategy, implementing your social media strategy on Instagram, comparing 2 amazing tools: Integromat vs Zapier! Have you already heard about them?

Growth Hacking Marketing Short-Term Plan

Exactly! You need to make a plan because your business is about to fly: planning is mandatory to track your activities! You need a boost to reduce the gap with your competitors, they are already live and active on the market, having better visibility online: it’s time to challenge them! No worries, you can reach great improvements in a few months using some growth hacking tips.

Create a spreadsheet on Google Drive and start to write down the marketing hacks in your plan, sorted by month. Measure your marketing activities in the first 3 months, in order to check the results and fix your strategy.

Leave a comment at the end of the article if you don’t get any results. I am willing to help you out, making a new plan useful from the 4th month. Don’t forget to believe in what you are working on, with the help of tools like Integromat!

Iintegromat versus Zapier infographic

Inbound Marketing Vs Outbound Marketing

Working on some growth hacking activities require to have clear ideas and some tasks considered already done before starting:

  • Having great material to publish
  • Stunning content to promote
  • Online social media channel optimized

You are looking for visibility and creating a brand identity can help you to accomplish your growth hacking plan: focus your strategy on branding before anything else!

Forget about #outboundMarketing for a while and don't even consider a PPC campaign on Google AdWords. Click To Tweet

Some marketing hacks for startups can help you out, they can be placed online with a few growth hacking experiments based on content, in order to grab the attention of your potential clients quickly: you are starting to develop your audience, finding new leads, engaging them with your campaigns.

After that you accompish some results, based on the previous strategy, you can consider some off-line outbound marketing activities: open house, PPC, for example. Use those strategies in a small percentage compared to inbound marketing activities: I strongly believe that relevant and helpful online content is going to give you more results.

What About Growth Hacking Marketing?

When you need to grow quickly you should make in place some growth hacking experiments. It’s important to start building your audience in order to target it, sending out engaging contents: growth hacking experiments are a way to test new strategies.

A/B testing is the right way to analyze every hack that you are using, and at the and, after the first month of your startup marketing hacks plan, you can evaluating data and results.

Here you have many choices to go for, it depends on your aim: would you prefer to grow using an organic way? Implementing some SEO? Finding out on: what is SEO url? Producing great material and having a great product? You want your clients able to identify your brand through your content, you believe in that so much that clients can find your product online easily: having the answers to those thoughts would make the difference.

Would you prefer to growth using a hacking way, through some conventional and unconventional marketing strategies that can bring you reliable results in just one month, giving you visibility, having a good number of leads to target? Or just organic?

Top Marketing Hacks for Startups

You are making the right decision because you don’t have time to waste, you want to boost your business faster than you can, at least at the beginning.

You don’t want to wait with some activities that fit better for a long-term organic plan. It’s time to grow, it’s time to consider a short-term plan to start building your brand, bringing leads into your marketing funnel.

First of all, creating social media channels useful for your business can be the right start to bring traffic to your website. Taking this way you are also giving social signals to Google: your business is active and your content is sharable. Find the right hashtags for Instagram and Twitter that identify your product: users love staying on social media more than websites!

Build an Online Community on Social Media

It’s an inbound strategy on your social media channels. Brand awareness on social media is my favorite way to build a community, in order to make in place some growth hacking experiments.

Let’s incorporate social media icons into your email signature and to the CRM (Customer Relationship Management) email software: you are sending out branded emails, sharing your main social media channels link.

Sending users to social media where they can discover your brand identity, your human approach and where you share articles from your blog will be ideal. Creating a loop of interaction among social media channels, blog, and company website will increase the visibility, the organic traffic (Social Media Cycle Model), number of followers, numbers of lead and finally conversions.

From now on, I would focus every strategy on Instagram and Twitter according to the continuously Facebook algorithm changes. Using tools like “Twitter Attack Pro 4”, “Jarvee”, “Combin” you can grow faster! Setting up those tools as marketing hacks for startups, to grab followers from your competitors, will give you the necessary boost.

Targeting your competitors you will be sure to develop an audience interested in your product.

What’s the best strategy using those tools? Following competitors followers and who likes their posts, and unfollowing them after that you see that they don’t follow you back in a few days. Creating and testing also “Twitter List”, a feature available on Twitter for free, inviting users to subscribe to the lists, would be another way to bring other followers to your funnel without following them.

Don’t you have time to schedule your posts/tweets? You can use “Zapier” and “Integromat”, 2 similar tools to create automation, and “Hootsuite” to organize your post calendar and editorial calendar. Those are some important marketing hacks for startups, that you can merge with SEO brainrank algorithm for a complete content strategy!

Focus your growth hacking activities in automation to spread your URLs everywhere. and to optimize your tracking strategy, Integromat vs Zapier: which one is the best?

Why Should You Focus on Startup Marketing Hacks?

Creating a community comprised of the right audience, setting up the right tools is the best way to plan your startup marketing hacks. I suggested doing it properly because you don’t want an audience that is not interested in your products.

Don’t make some unprofessional mistakes inviting friends to like your pages, your posts: by doing this you will target an audience not interested on what you are selling and you will have a low accuracy on your data reports.

Recap: What Shall You Do for Growing Quickly?

Focus on inbound marketing:

  1. Optimize your content
  2. Create high-converting landing pages
  3. Collect email/leads

Growth hacking:

  • Open and implement your social media channels

Use tools to increase your followers’ number interested in your product:

  • Jarvee
  • Combin
  • Twitter Attack Pro 4

Use tools to schedule post and create automation:

  • Hootsuite
  • Zapier or Integromat

After one month:

  1. You have a community
  2. You have more traffic to your website
  3. You have leads coming from landing pages

Track always your activities, planning:

  • Long-term hacking activities
  • Hacking activities implementing other channels

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