Latest Posts

  • Customer Journey Map for Your Business

    Creating an optimized customer journey map would give sales growth to your business in a long-term view, and some hints on how to improve your marketing funnel. Is your marketing funnel working or it needs to be implemented? A journey map is comprised of several steps useful to bring your potential clients into your brand […]

  • What Is CTA (Call To Action) on Your Website?

    Your website is amazing, but you are missing something: visitors to convert into leads. If you are wondering why, you landed in the right place. What is CTA? Maybe your marketing funnel is not clear and optimized enough, either some automation is not working properly. Leads are the core of your business! Did you set […]

  • Marketing Plan Example for Everyone

    You finally got the epiphany that will switch your dreams to reality! You are realizing that you want to stop being an employee for someone else and that it’s better to start your own business. Making money you deserve to change your life, taking advantage of your skills would be the right path: how can […]

  • How to Optimise SEO Today

    How to optimise SEO is something that every marketer cares when it comes to ranking on Google. Working on a marketing mix strategy includes some SEO. That’s pretty sure in digital marketing. You want to be the best with your website, being on the first 10 results on Google Search: it means grabbing the first […]

  • Marketing Cloud Salesforce

    Have you ever heard about marketing cloud Salesforce It’s been 20 years that Salesforce, the popular company of San Francisco, released a product that it’s not only a marketing product but a mandatory tool to have. In my experience, I tested several stunning alternatives like ActiveCampaign, just to mention one, Salesforce is something more though. […]

  • What Is SEO URL In a Marketing Strategy?

    When you want to launch a new blog, either if you have to manage your website, you should get the answers to the following questions: what is SEO URL? Am I following the best practices? As you probably know, the URL topic is a big deal that can affect your SEO marketing strategy and the […]

  • Marketing Mix for a Global Market

    “Your strategy would be based on a marketing mix of actions”: have you ever heard this sentence? If you already did, but you want to know more about how to apply that concept to your business, you should read this article. Let’s dive in it and analyze some concrete cases to implement your marketing mix […]

  • Paid Adverts or Organic Growth

    Paid adverts and organic growth is a topic that opens always a huge conversation in the marketing world. Every day you should consider this “dilemma” when it comes to planning your new mid-term and long-term marketing strategy for a lead generation concept. Maybe you started a business a few months ago, and you don’t have […]

  • Branding: the First Way to Be Recognized

    When you start your own business, the first thing you have to think about is branding, in order that everyone can identify your product as a brand, in a short-term, either in a long-term of course. I worked for some companies already branded and identifiable in the market, branding is something that comes up to […]

  • How to Get Customer Feedback

    When we talk about marketing, we can define feedback as a sentence, a number of stars, lately an emoji, that a customer leaves to express an opinion about a product/service. The question is: how to get customer feedback? In the following paragraphs, I am going to explain how to receive feedback from your audience, your clients, […]

  • Best Search Engine Optimization Agency

    First of all, should you pay someone to boost your on-site SEO strategy? That’s an important question to answer. You suppose that hiring the best search engine optimization agency is the solution that will solve your problems. It’s not always true! You are writing amazing content, doing keywords research, you don’t see any result on […]

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