Latest Posts

  • How to Work in Marketing Without Any Marketing Tools

    In the ever-evolving landscape of digital marketing, it might seem counterintuitive to work in the field without an arsenal of cutting-edge tools and software at your disposal. After all, marketers often rely on various tools for analytics, automation, social media management, SEO, and more. However, it’s entirely possible to thrive in marketing without these tools, […]

  • What is Tesla Business Model?

    Tesla, although it is not the pioneer of the EV industry, has got the capabilities to operate in the industry related to integrating different consumers’ needs in one vehicle, and around the vehicle. Also, the company has been able to have a clear corporate strategy, understanding which markets to enter, operating in different sectors, not […]

  • Business Analytics for Marketing

    In the world of marketing, the use of data and analytics has been gaining traction in recent years. The practice of business analytics is one such field that is making waves in the industry. It involves the use of statistical and quantitative analysis to identify patterns, trends, and insights in data that can be used […]

  • What Can You Do with a Marketing Title?

    Do you have a degree covering a range of businesses? Did you study or are you studying social sciences, finance, communications, digital technologies, leadership? You got your title or certification but you are not sure how your career is going to benefit by that. If you think you want to go for marketing, you might […]

  • 5 Ways to Sell Your Non-Fungible Tokens (NFT) Quickly

    Non-fungible tokens, also known as Non-Fungible Tokens (NFTs), are digital tokens that represent ownership of a specific asset. A non-fungible token is a digital asset that can only have one of something. For example, you can only have one unicorn, and it’s important to note that a non-fungible token represents ownership of an asset, not […]

  • When Was Social Media Invented?

    Who invented social media is not clear but it’s sure that is a product of web 1.0 that was probably born around 1990. The topic came up again when the TV show The Social Dilemma went out on Netflix, grabbing the attention of marketers and streaming services lovers around the world. Year Main Event that […]

  • What Is Performance Marketing in Ads?

    Performance marketing in ads is something to consider when you want to invest part of your budget in paid ads. What’s the main focus? An interactive advertising method that pays the price based on the effectiveness of ads rather than a fixed rate. For example, the cost of any ad can lead to potential profit […]

  • How Social Media Affect Relationships?

    We might have talked about marketing to the core till now, and how to learn marketing properly. But we guess it is now time to talk about how social media has played its part in (ruining or making). How social media affect relationships? Let’s call it affecting relationships. Its effect on social networks is the […]

  • How to Start a Digital Marketing Agency

    Finally, it’s time. The dream of your life came true. You got enough experience to build your own business, to start a digital marketing agency. Learning marketing online is part of the past, now you just have to take advantage of what you have learned. We sort it out for you. You can take advantage […]

  • What Is Marketing Communication?

    Marketing communication plays an essential role in creating a market brand. Media advertising, personal sales, public relations, advertising, and promotions are various communication methods that marketers use as part of promoting their products to address the communication problems faced by brands in the market. With the help of promotional tools, marketing communication provides the consumer […]

  • Marketing Channels: Are You On the Most Important?

    Sooner or later you will hear: “Are you targeting the proper audience? What about your activities on some marketing channels?“. Reaching out to your potential clients is mandatory today. You don’t want to waste your precious time, promoting your products/service to the wrong audience. Where is your audience? Your audience might be on social media, […]

  • Niche Marketing: a Critical Decision

    Niche marketing is a strategy, part of your marketing plan, that focuses on your target market. This strategy focuses only on the demographic characteristics of potential customers who make the most of a series (market segment) or offer, rather than promoting anyone who can benefit from the product or service. Let’s analyze what type of […]

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