When you start your own business, the first thing you have to think about is branding. Also If I have been working for some companies already branded and identifiable in the market, branding is something that comes up to me every day. According to that, I can sort this marketing concept between who already has a company and for who is starting a new business.
Your Company Needs a Branding Strategy Because Is Brand New
Starting from the logo you should create a concept for your business, a way to be unique. Your logo needs to be optimized for websites and social media, using a different size and different concepts. Your logo should be comprised by a text content, mentioning the name of your brand, with an image/character. It’s important to have a character design that fits for social media. A lot of companies are still using the logo with the name of the company and the character image as a profile picture, and when a user scrolls its timeline, it can see the name of the company, provided by the social media channel and the logo with the text content. In this situation, you have your company name double displayed and not really nice to see.
I suggest designing a logo version without text content in order to don’t have an issue on social media.
Your logo needs to become popular for your target: pick a brand name easy to remember because being unforgettable is the first step for branding, it takes time and effort though. Your logo is just a start, now you have to place your strategy to give to your logo a reason to be a brand, not just an image with the name of your business.
Your Company Has Already Good Visibility You Need to Brand Your Product
As I already mentioned, branding comes up every day in my job. I created a brand voice to spread everywhere. The concept is the same for every channel I have been using for my marketing strategy. Create e template comprised of text content, use images branded with your logo, make everything you make memorable, in order to have a signature that identified instantaneously your product and your style.Every day, working in content for an inbound marketing strategy, I brand my content, images either text. Click To Tweet
I want only one thing, that every user thinks “Oh yeah! This is x brand”. Have you already worked on your brand voice? It’s time to start creating one direction that you, and every one of your employees, should follow.
Branding Means Being Identified
“Content is the king: everybody is saying that…I would say branding is the real king that can make the difference with a cool optimized content. Of course, you should have a great product to start your branding strategy, and without stunning contents, your brand can lose its power. I suggest creating good materials to share first, a great product, and after that, your company will be identified everywhere in a positive way.
A logo is just a logo…your voice, your content, your time schedule are going to make your company branded. Now you don’t have just a logo because your logo is the image of the goals that you reached behind it.
Recap: What Shall You Do for Branding Your Product/Service?
If you are a startup:
- Spread your logo everywhere with a concept behind:
- Backlinks that point to your websites/landing page
- A unique brand voice
- A social media strategy
If you are already a branded company:
- Brand your content every time you share it
- Keep your brand voice unique
Track always your activities, planning:
- A long-term plan
- A short-term plan