Digital marketing is playing an important role in business today. The presence online is almost mandatory for every businessman who wants to target people and potential clients worldwide.
“We have the technology, that for the first time in history, enables people to maintain rich relationships with much larger numbers of people.”
– Pierre Omidyar
Marketing without technology? That phrase doesn’t feel right anymore. The new age of marketing technology mainly focuses on the digital field. It turned out to be more effective than the efforts put out by public relations to promote the business. The main reason for this change is that digital marketers bring people through internet platforms.
The best method to reach targeted customers, including social media, blogs, internet shopping sites, emails, mobile apps, and many other platforms where web traffic can be immense. While the internet is used by not one but all, giving more opportunities for your business to boost. Advertising is the essence of digital marketing portraying products and services to more people.
When people in the professional industry talk about digital marketing, they are conversing about the implementation of digital technology in the daily marketing strategies and integrating today’s business and marketing operations according to online customer needs. On industry-wide, digital marketing has proved its role by companies like Amazon, Etsy, eBay, Alibaba, and Uber.
These businesses use traditional business concepts such as retailing, selling, and transportation, and used innovative digital technologies to increase developing competition by holding hands with business management. The time for the marketing mix has gone maybe, isn’t it? Or is it still something to consider?
Lead to Marketing – Data
With the latest technology, marketers can get a lot of information about their customers, market needs, and business competitors. However, companies need to know how, when, and where to use this data. Analytics is a disruptive factor in marketing, and digital transformation continues to emphasize how important it is in all future marketing activities.
For example, content on YouTube, Facebook, Instagram, and other social media platforms can tell your marketing team the exact number of viewers. It’s also easy to measure how effective a video is in convincing the people when they click the “call-to-action” button, which drives viewers to your site. More detailed information can also be fetched from social media platforms such as several users who watched the video and at what time of the day they get the most views and clicks.
In other words, digital conversion provides marketing experts with more accurate user data and metrics, allowing them to adapt and optimize their marketing plans. Knowing what doesn’t work, what works, and how to do it can be more agile, responsive, and targeted.
Quick Response – Instant Communication
Having a stable and instant communication with potential customers today is like spinning a roulette wheel. The roulette ball represents the marketing information of the company.
While the motor is spinning, it gradually returns and eventually falls to a specific area, in this sense, our customers. Social media itself is the wheel that enables businesses to interact with people in public places, providing channels for promoting products, services, and transparent information.
Today one-to-one messaging group and private chat group are the best way of communication for promoting business and marketing the product. Facebook Messenger has 900 million users or more worldwide, and research shows that young people spend more time on messaging apps than real social networks. To enter this emerging market, marketing companies offer ways to connect and market to potential customers through these apps, which is beneficial for not one but both parties.
Conclusion On Digital Marketing
Digital marketing can affect a wide range of business operations and marketing activities. Their key is to understand what’s involved, learn from digital leaders in different disciplines, and secure internal technologies, processes, and capabilities for the company’s advancement and development.
A new concern is coming up though: what about growth hacking vs inbound marketing? How this new trendy approach is changing the game in 2020: that’s a new challenge for anyone.
Last but not least, if brands want to succeed in the present and predictable future, they must keep up with time, learn about customer needs, interpret relevant data and obtain useful information from the digital market. You must adopt technologies and platforms that invest in shaping, acceptable, and adaptable brands stand out from the competition because digital marketers are your anchor in the sea called internet marketing.
Digital Shop vs Physical Shop
If you have a physical shop where you market a product or a service considering the switch to digital will give a big impact on your business. You will be able to reach out to potential clients globally. Digital marketing is comprised of some organic activities that don’t require investing money.
Are you ready to start? Don’t close your shop, we are not saying that, but learn how to allocate your digital marketing budget and fill the gap between your competition and your business: go digital, the world is changing and you need to follow up!