How to Get Customer Feedback

Your Business Need a Marketing Plan that Includes Reviews

How to get customer feedback
Reading Time: 6 minutes

A feedback is a sentence, a number of stars, an emoji that a customer can leave to express an opinion about your product/service. The question is: how to get customer feedback? In the following paragraphs, I am going to explain how to receive feedback from your audience, your clients, in order to create a brand identity. Giving to your business a brand voice as well, through a feedback, useful to get customers understood the stunning quality of what you sell. Everyone wants to buy only from a reliable company based on opinions, feedback, on the “word of mouth” online.

You already know why it’s really important to have a large volume of customers feedback, but you are thinking about the places, the way, to find those. Hearing from your customers should be one of your aims in your business and would be a good way to improve your product/service, not only your sales approach. What are they suggesting for you? Taking pieces of information and creating a process behind it can be an excellent way to know what your customers are saying and to better serve them in the future! 

A Survey Can Be the Answer

You want the most beautiful experience possible for your clients on your website or a great use of your product/service. Launching some surveys every couple of months, or constantly, using for example Survey Monkey would be ideal to “touch” your clients. Maybe, someone of you is thinking I need to know something right now” for a project, for a new idea. Don’t waste your time and launch a survey now, maybe using a chatbot online also!

You should ask 2/3 simple questions in a survey, like “did you find what you were looking for?” and also “if you didn’t find what you’re looking for, what were you looking for?”. You will have a critical opinion, a point of view, useful to constantly improve what you are writing on your web pages and what experience you’re giving your customers.

Does It Make Sense for Your Business?

Searching for reviews on social media can be another strategy. It’s important to have reviews that make sense for your business, that can add value to your mission as a company/website. If you have a business profile on LinkedIn, you should have it, you can start promoting your channel, using a way to communicate like “I know what I am talking about”, sharing your blog posts: you are gonna receive opinions and users will start reviewing your company. Facebook as well: turn on the tab with the star review! Get involved in communities where people recommend companies on Facebook, where people are giving sort of reviews on how they were treated or what the product they have received at home looks like! Data mining is the secret: gather opinions and reviews to improve your product/service. You are creating some engagements, interactions, and you are having answers to how people are discussing your activity and how they’re describing it, what they’re asking from you for next time: that’s your goal!

Everyone wants to buy a service from a 5 star company!Click To Tweet

Making a Blog Post and a Forum About Review

Writing and publishing a blog post, explaining that you, as a company, are looking for a feedback, where a customer can comment with his opinion would be great. Of course, sharing the post on social media will bring more traffic and more users to comment below it. It will be a good way to receive a ton of comments, a ton of great suggestions from people that really want to have a voice and, of course, you want them to feel part of your story, of your brand.

Also having a forum, where users can share and compare opinions about your service/product would be a stunning idea. People love sharing opinion and they’re constantly checking forums to have a different point of view. Gathering great information from users through a forum will be useful for you and for your customers as well at the same moment. If you want to promote your post, either your forum, you can use paid adverts, having more interactions: would not be an organic way, still great though.

Analyzing Trends Reading Review

Checking the reviews that you got would be important for improving your service/product. Having new ideas and inspiring by new trends in your business, coming from users. If you start to react to those comments/reviews and you start to really take them to heart as a company you will be able to create a proficient customer care system, able to fix issues and to take your responsiveness to another level.

You are going to increase the positive sentiment in clients, so it will be a good hint to work on when you're starting to ask yourself where you should go to provide a better service.Click To Tweet

Pool on Facebook

Asking for example “hey guys, what’s up? You know if you could only describe us in one or two words what would it be? Choose A or B”. Doing that, you will build a community and you will have customers opinions. You are showing that you’re really interested in what the customers have to say and how they’re describing you, your brand. You can just ask simple questions, like “what’s your favorite thing about our service?”: making in place some marketing hacks for startups can be great for your business!

You can use every social platform, not only Facebook. You can go for Twitter, Quora or Reddit. Those are some great places to get ideas as well, start thinking on what users think about you and how to grab ideas from them. Be sure that giving back something for free in order to have a review is not always the best decision, because users would not say always the true, they will be excited about the reward that they will leave a positive review that will not reflect always the true and will be without a real value.

Recap: How to Get Customer Feedback


  • Send 3 questions by email using your CRM
  • A tool to make a survey would be Survey Monkey


  • Open your business account on LinkedIn acting being an influencer
  • Get 5 star reviews and pool on Facebook
  • Making a blog post and a forum


  • Always track your CTA and A/B testing to see which one is bringing more result
  • In around 6 months you are going to have a good amount of review/feedback that will be gold for your business.

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