How to optimise SEO is something that every marketer cares when it comes to ranking on Google. Working on a marketing mix strategy includes some SEO. That’s pretty sure in digital marketing.
You want to be the best with your website, being on the first 10 results on Google Search: it means grabbing the first page, it means traffic! Using the best practices in your SEO plan is important to challenge and beat your competitors. Google can make some algorithm change that can affect your marketing mix strategy immediately. You need to keep yourself updated, reacting quickly.
Some marketing hacks that today are giving you visibility on Google, in term of ranking, can be different after a Google update. How? You can have a drop in your website traffic because the strategies you made in place is no longer effective.
Follow the next chapters to know how to optimise SEO today, after Google updates like Florida 2.Thinking about a short and a long-term strategy is always the best marketing approach: how to optimise SEO today to be ready in the future! Click To Tweet
How to Optimise SEO Today and Tomorrow
When you work on “inbound marketing”, marketing strategies related to optimized content using an organic way, keep in mind that something that is working today does not guarantee that can work in the future.
Google can penalize you with an algorithm change if you try to trick it, using some black-hat strategy. Keeping your self-updated is the first step to follow the best practices!
Do you want to be sure on how to optimise SEO properly? Be natural when you want to engage visitors with your content! Adding value with unique and original content is the unveiled secret for SEO in 2019. Google wants to give users the best experience, avoiding fake content, rewarding stunning ideas and news.
How to Optimise SEO Technically
In the previous paragraph we analyzed how to optimise SEO from a clear marketing approach. That approach considers clients’ needs the core of the business, in order to assure the best for customers.
You are making content to provide what searchers want, and Google is checking that you are doing that! According to a technical SEO approach, you should consider something different, coming from on site and of site SEO approaches.
Besides content, having backlinks is one of the best practice to have a better ranking on Google SERP. Every marketer, a few years ago, started to make in place this strategy. in an aggressive way. Now, high-quality backlinks are mandatory: you are sending to Google some signals about the quality of your content! Why? It’s the topic of the next chapter.
High-Quality Backlinks Optimisation
Having links that point to your website, coming from other websites, is a sign about the popularity of your website: it’s mandatory to rank! We said high-quality backlinks! Exactly! What is SEO url for backlinks?
Google considers backlinks (URLs) coming from websites that have high authority online more important than backlinks with no value. Having a backlink coming from a spammy website is not going to add value to your authority. There are some tools that can help you with that, for example, Link Research Tools.
An old SEO strategy was to leave comments on blogs article, dropping the URL website. We had a situation where the same blog had several comments with the same backlinks. Now the situation is completely different: Google considers having 2 backlinks coming from 2 different websites more important than having 5 backlinks coming from the same website! Did you get it?
Forget about leaving comments including several links pointing to your website on the same blog! Try to leave fewer comments, sharing your link on different blogs: it’s how to optimise SEO in 2019!
The First SEO Thing to Do
Choosing a Unique Domain Name (UDN) should be in your plan before making a website/blog. Don’t choose a domain that completely fits for keywords: that’s an old SEO strategy on how optimise SEO, that will not be the best idea.
An example? Domains like “rentacartoday”, in order to match with some specific keywords research (rent a car today), is not ideal: it’s an example of Exact Match Domain (EMD), a strategy that was working several years ago, not anymore though! According to the Google algorithm changes, a domain like that would be identified as spam.
Some startup marketing hacks to implement immediately your plan? Try to choose a domain name comprised of 2 words for example. Pick a keyword niche with another word that is easy to pronounce and to promote: it’s called Partial Match Domain (PMD).
This way would be great to cover a keyword concept, including a keyword related to your business in your domain name, and a marketing concept, choosing a catchy word to include into your domain name.Is "rentacar" a good domain name in 2019? How to optimise SEO today? Click To Tweet
A Country TLD Extension
Which country is your audience located? In the USA or maybe in Europe? Go for a country extension that identifies a Top Level Domain (TLD). It’s up to your business! Where do you want to rank your website? Globally or locally?
What is the country extension? It’s the URL part after the domain name! You can choose .com .it .eu .ca .pt based on your target. Be sure to choose a hosting service close to your audience, otherwise, your site performance will be negatively affected.
You can help your server choosing a CDN: a service that supports your main server with some servers located closer to the user that makes the request to access your website.
How to optimize SEO is also site speed optimization: it’s a ranking factor in 2019!
The Title Tag H1 Is Mandatory
Title Tag H1 is something mandatory to give your website visibility on Google. It’s part of the topic how to code for marketing purpose: in the SEO world is an asset! Don’t confuse the Title Tag with the SEO title: the SEO title is the one displayed in the Google SERP.
Users need to identify your content immediately, reviewing the title of your content/article: it’s the Title Tag. The Title Tag is an HTML element. It tells what your page is about! Don’t forget to use keywords into the Title Tag, avoiding to use stop words and keyword-stuffed.
For example, a Title Tag can be “Rent Stunning Cars in Miami Now“. Avoid “We Have a Lot of Stunning Cars Available in Miami to Rent Now”. Make a title related to the content: always! No limits for the length!
What about the SEO title? According to Moz, the optimal format is comprised of a primary keyword, a secondary keyword, and the brand name. Using a length of around 50–60 characters, in order to be displayed properly everywhere.
Keyword First in The SEO Title
Don’t forget the importance of keywords, not only in your content! Also in the SEO Title. Where? Always choose a title starting with keywords because it will perform better than a title where keywords are at the end. The SEO Title will be displayed in the Google SERP! What is CTA? Include always a CTA, in order to involve Google searchers to click on the SEO Title.
You want to attract visitors interested in your product/content. It’s important to have a title that can create a first marketing segmentation, being clear on what you are selling.
Are your visitors interested in your product according to your Title Tag? You will receive a click on your website. Are your visitors not interested in your product according to your Title Tag? Even better, you will avoid a new bounce from your website, because a user can immediately understand what your product/content is about.
Recap: URL and Title Tag to start implementing your SEO optimisation
- How to optimise SEO starts with Keywords, URL, and Title Tag
On Site SEO
- Choose a Partial Match Domain (PMD)
- Choose Top Level Domain (TLD)
- Write a Title Tag starting with the main keyword
Off Site SEO
- Search for backlinks
- Analyze your results and keep your self-updated for Google algorithm updates