We live in a world with rich information and have no oral interest – the speed of information creation is accelerating. According to IBM, we currently produce 2.5 trillion bytes of data per day. As a result, 90% of world data is generated in the last two years, which means that everything, in one way or another, is stored on the Internet. Nowadays everything is digital and inbound marketing is playing an important role in businesses, mostly in the eCommerce world.
Today buyers have more options. The Internet gives them instant information on anything they want. Click your finger to access detailed technical specifications, prices and product/service reviews anytime or should I say second of the day. What is inbound marketing today?
Social networks, on the other hand, encourage people to share their reviews and even compare their products with others. The world we share is an epitome of technology, and mobile devices have added dimension to every aspect of the experience.
Is Inbound Marketing Important in 2020?
Inbound marketing aims to improve customer service and build trust by providing valuable information to potential customers through content marketing, blogs, and publications on social media platforms.
Compared to outbound marketing, which can include paid marketing strategy, inbound marketing reverses the company’s relationship with customers. While outbound marketing promotes products through various channels, our well-known inbound marketing creates awareness. It attracts new customers through channels such as blogs and social networks (which are the stars of our generation).
Inbound marketing is a business approach to attract customers by creating valuable content and experiences. Outbound marketing mixes audiences with inappropriate content, while inbound marketing establishes the links they seek and solves existing problems. This marketing approach is comprising of all activities/marketing channels that follow an organic concept, in a few words, free, without spending money.
Inbound Marketing: Benefits
Inbound marketing has many benefits. After effective use, you can:
- Create brand preferences and influence future purchases.
- Create social networks and inbound links.
- Put the customer in the driver’s seat.
- It lets you support search engine optimization.
- Increase brand awareness.
- Help your customers interact with your brand 24 hours a day, seven days a week.
- Create quality customers at a lower cost than traditional marketing.
- It is not expensive as compared to outbound marketing.
Working organically can be a challenge for a business. Today paid ads, like PPC on AdWords or on Facebook, are expensive, and the CTR is really low. Boosing the inbound marketing plan would be a win/win situation. So which channels should you use to target your audience? Here the list:
- Email marketing (CRM)
- Social media
- Landing pages
As you can easily understand, those strategies are based on content. Content is still the real king in 2020. Without great and engaging content would be difficult today to convert your audience from simple visitors of your website to leads.
In our quick paced society where the internet and person to person communication shape our everyday choices, clients presented to more data than any time in the modern world.
This marvel isn’t just making them progressively instructed, yet besides, is causing an adjustment in purchasing practices. Accordingly, B2B and B2C, marketing should be done in a way that customers don’t feel that we are forcing people to buy our product by rubbing our outbound marketing onto their face.
The present organizations understand that outbound marketing alone is insufficient to deliver benefits. Instead, inbound marketing strategies, like some seohackers practice, should be used to draw in more organic leads and encourage better brand inclination.
To be effective in inbound advertising, organizations need to acquaint a trained methodology with content creation, present promoting robotization devices that can assist them with sustaining and score leads, and advance how these leads course through the business pipeline. It is all about how we deliver and position our brand into the minds of our customers and kaboom – everything works.