Who are you? If you are a blog manager, you handle content every day. You publish posts and pages based on fresh ideas. Where do you get the ideas from? Have you ever heard about a keyword planner? You need to find new catchy ideas to write about and to make visitors interested in reading your blog.
You are writing for two kinds of users: a real person interested in what you are talking about and Google. Exactly like that, you understood well! Google is the one that is going to index your posts/pages giving you visibility. You have to consider it.
Google is going to “read” your content through its bot/spider! How? It analyzes your content and will index it on its database! The topic you have written about will be identified by some keywords. According to that, you need some tools to help your daily search for keywords that Google users are searching! A keyword planner will help you out!
You can write the best article, but if nobody is searching for the topic of your article, who is going to find your content? Share on XWhat Is Google Talking About?
You have to write about what Google users are searching for. Google is the most used search engine in the world. It’s your best blog friend! How to follow Google guidelines on keywords and content?
You will find out on which keyword planner you should use to write engaging content, to be indexed and found from users. Why it’s important to search for keywords?
As you probably know, when you don’t run any paid adverts to promote your website/blog, you need an organic growth based on SEO content, on keywords. Users can find your content typing a query on Google Search and your content will show up in the SERPs: Search Engine Results Pages!
What is A Keyword Planner
A keyword planner is a tool, normally available online for free, that helps you to find the right keywords to select to write for your topic/niche and for Google Search.
If you choose your topic and keywords without any plan, without grabbing information from a tool based on statistics and data, nobody will see your content. Only you eventually!
Nobody is searching for a topic/query that has no reason to be searched! According to that, a keyword planner is suggesting which keywords users are searching for!
A keyword planner is a tool that will be able to give you keywords/ideas related to your topic/niche. Finding the “seed’ keyword will be an asset: where the search starts when someone searches for a specific topic.
Write on about users are looking for, trying to publish a content that is able to answer every query related to the keywords you choose!
Two important tips after the last algorithm update? Answering intentions of searchers related to a group of keywords is a Google ranking factor! Don’t write content based on only one keyword, on more keywords related to each other though!
Keyword Volume and Keyword Difficulty
You have to consider the volume of searches sorted by month: information that every keyword planner tool is giving. It’s important also to check the keyword competition: a number that represents the difficult to rank using that specific keyword in your content.
You can check a great tool, Soovle, as a keyword planner: it can give you keywords idea!
Answer some of the following questions: should I write for that amount of users that are searching for that topic/keyword? If the volume of research per month is low, will my content have more chances to be found in the SERPs competition full of results? Is that really low volume for my niche?
Which Keyword Planner for Free
Starting from Google Keyword Planner, one of the first tools available for keywords ideas, you can start your research. It’s an official online tool released by Google.
Nowadays, more alternatives are available. Some SEO experts criticize the reliability of the Google tool because has been built pulling data from Google AdWords. It’s considering keywords statistic based on paid ads as well, not only organic.
Organic growing? Google Keywords Planner gives us statistics on paid keywords! Share on XAnother negative characteristic is that is showing LSI keywords (Latent Semantic Indexing, also called Long Tail Keywords), with high traffic and low competition without showing a specific number, just an estimation though. Check it out to have a personal thought.
You can test some other great tools as an alternative! For example, Google Trends, giving you ideas about what user searches, following what is trendy on Google. Other 2 tools really representative to create SEO friendly content: Answer the Public. Also, Ubersuggest is great!
How to Use a Keyword Planner
The main idea of using a keyword tool is picking some words, called keywords, and from them having ideas to write a post/page on your blog/website.
Choose keywords that will be able to bring traffic and that are not really competitive. In which sense? A lot of websites/blogs have already published content/articles related to those keywords: you are late, the market is saturated! Creating original and unique content picking the right keywords would be ideal.
Those keywords are called LSI keywords: long tail! A keyword can also be comprised of a short sentence of 3 or 4 words. It’s important to incorporate the keywords into your text content, H1 title, mentioning them at least 4 times.
RankBrain a Google Component
Be sure to answer users intent when you write, according to the Google component RankBrain. Your article should include every useful information to answer a query related to the keywords you chose: you can start writing a new article starting from an URL strategy that fits for keywords.
Using a keyword planner properly, you will have hints to write articles based on queries/keywords. Users are looking for you and you will show what they need!
Recap: What is a Keyword Planner and Why You Should Use It
Choose one of the tools available online for free:
- Google Keyword Planner
- Google Trends
- Answer the Public
- Soovle
Pick your keywords:
- Make a spreadsheet with the keywords that the tools are suggesting you
- Start writing SEO friendly content
Tracking:
- Always track your KPIs checking keywords that are bringing traffic to your website
- Use the Google Search Console to check impressions and clicks coming from a specific keyword
