When you have a blog you need to find new ideas for your content. According to that, you need some tools to help your search for keywords: a keyword planner. In the following paragraphs, I am going to explain how to use it, which one you should use and why it’s important to search for keywords. As you probably know, when you don’t run only paid ads to promote your website/blog, you need an organic growth based on SEO content: user can find your content typing a query on Google and your content will show up in the SERPs using a good title tag length.
What is A Keyword Planner
A keyword planner is a tool, available online, that helps you to find the keywords to use for your topic. If you choose your topic and keywords without any plan, without grabbing information from a tool based on statistics and data, nobody will see your content because nobody is searching for something that has no reason to be searched! According to that, a keyword planner is suggesting you which keywords users are searching for when it comes to being a query related to the topic you want to write about.
A keyword planner is a tool that, after you decide your seed keyword, your cornerstone keyword, is able to give you keywords idea related to your main keyword, called “seed’ using a marketing term, because is where the search starts when someone searches for a specific topic.
Which Keyword Planner for Free
Starting from the Google Keyword Planner, that was the first tool available for keywords ideas, now we have more alternatives because some SEO experts start to criticize the reliability of the Google tool, mainly because has been based on data coming from Google AdWords, from keywords statistic based on paid ads. Another negative characteristic is that is giving LSI keywords (Latent Semantic Indexing), with high traffic and low competition, without showing specific data and still coming from paid statistics. You can check it out, having your personal opinion. You can test some tools, really helpful! For example, a valid alternative is Google Trends, giving you ideas about what user search, following what is trendy on Google. Other 2 tools really representative of an SEO friendly content: Answer the Public and Soovle.What is the best tool for keywords search?Click To Tweet
How to Use a Keyword Planner
The main idea of using a keyword tool to help you with your text content is picking those words, called keywords because they are the way to be found on the web, that have traffic on the web and that are not really competitive in the sense that a lot of websites/blogs are already saturated the market with a lot of content/articles related to those keywords. Those keywords are called LSI keywords, long tail, based on keywords comprised of 3 or 4 words. It’s important to use keywords into your text content able to answer users intent, according to the Google component RankBrain, Your article should be included every information in order to answer a query related to the keywords you chose: you can start writing a new article based on an URL strategy that fits for keywords. Using the keyword planner properly, you will have tips to write articles based on queries/keywords user are looking for and you will see an organic growth!
Recap: What is a Keyword Planner and Why You Should Use It
Choose One of the Tools Available Online for Free:
- Google Keyword Planner
- Google Trends
- Answer the Public
Pick your Keywords:
- Make a spreadsheet with the keywords that the tools are suggesting you
- Start writing SEO friendly content
- Always track your KPIs checking keywords that are bringing traffic to your website