It’s been 20 years that Salesforce, the popular company of San Francisco, released a product that it’s not only a marketing
Watch the video below to have a quick Marketing Cloud Salesforce overview:
What is Marketing Cloud Salesforce?
Salesforce is one of the most popular CRM,
You can connect Salesforce to your landing pages and everytime you convert a user into a leads, the tool stores al the user data into the database. Of course, you will have a list of users automatic sorted by the type of landing page and by form filled. How do you connect your website forms and URLs to Salesforce? You have to create a tracking code for every form submitted but a new user, in order to understand where your leads are coming from, identifying easily every list of leads stored in the Salesforce database. Do you have some social media channels and you want to create an independent CRM, separated from Salesforce? The solution is a chatbot online!
You should create different landing pages on your website, sorted by product or service, in order to create a proper list of users on Salesforce, identifying users behaviors and what they like. You are selling t-shirts? Create and connect to Salesforce a t-shirt landing page including a form to fill with user information (name and email). Create and connect to Salesforce another landing page, trousers related this time, with a form to fill as well. You are creating an audience to target, comprised by users that like t-shirts, or like trousers: you are ready to target them now, using tour CRM!Francesco Mercuri – The Marketing Predictor Guy
It’s the heart of Salesforce: it’s the journey builder! According to the marketing concept that includes the idea to provide users with goods, or service, they need, or they are looking for, it’s mandatory to study your audience in order to show the right product for the right client. Like the example above, you don’t want to sell trousers to a client that is looking for some t-shirts. That’s what Salesforce, with the “journey builder” feature, is doing for you. You will be able to analyze what your new leads like and how they react to the offers you will show them, sending out an emails blast or commercial emails: after a short term plan based also on some
Email Marketing Campaign
You have your lists now, comprised by email accounts, name, and last name probably. You know everything of your leads, if they are willing to close a deal with you, purchasing an item online (hot leads), based on their preference and their choices, or if they won’t buy anything because the made actions that are signals that are not interested at all (cold leads). Be sure to create lists of lead on Salesforce that make sense for your business.
Based on your type of list you should start targeting leads, included in the list you collected. Sending out an email, also using A/B testing, changing or switching titles among different segments. Wait a few days to analyze your marketing email campaign and you can face different user behaviors: some users completed and accepted the offer you sent out included in the email, other users clicked somewhere, on a link included in the email, someone else clicked on your offer, but did not complete the order: you have data to work on! Salesforce will sort again the lists of leads, creating new segments to target, in order to be ready to send out another email in a week, or in a month, based on your marketing plan, targeting a user that now you know better than before, according to the action taken on your first email.
Collecting Users Data
Running offline campaigns, like important meetings or networking events, either business shows related to your market, it’s normal to collect business cards of potential clients. Using marketing cloud Salesforce you can upload the cards, storing information: you are creating another audience, another list of user to target with your email marketing campaign! You can also connect your paid ads to Salesforce, in order to have information about users that complete an order or are interested in your products/service. Using Salesforce properly, you can insert a simple piece of code into your subject and email body, personalizing the message.Everyone loves receiving a personalized message, and loves seeing its name showing in the email: send thousands of email with one click personalized per user by name!Click To Tweet
Salesforce Integration with Zapier
Don’t forget that having a stunning content is the first best practice online, to stand out from your competitors, whit some
Through our review on Salesforce using a marketing approach, you can have a different point of view now. You can use a CRM better now, and contact us just in case you need some marketing tips to increase your leads number. Having a CRM, like Salesforce, it’s useful to take advantage of one of the most converting channels available online: in one service you have a database of contacts/leads and a tool to send out personalized emails by name, last name, and product/services.
Recap: a CRM to Have an Email List and Send Out Email Marketing Campaigns
- It’s a CRM, a Customer Relationship Management
- You will be able to
optimazeyour marketing funnel
Email Marketing Campaigns:
- Target your audience sending out an email blast
- Optimize your landing pages to improve the conversion rate
- Tracking and A/B testing is always important for every marketing strategy
- Salesforce will provide you data, like the Opening Rate, OR, to analyze your customer’s behavior
- Make a report organized by month in order to make a new successful marketing strate