Every one of us needs a search engine help to optimize the on site SEO strategy. If you want to improve your pagerank on Google you need to make in place some simple steps, otherwise, your effort will be a waste of time. If you are not sure that you are following the right strategy, you need to go back, creating a checklist, marking as done every step. After that your on site SEO strategy is optimized, you can start thinking about a backlinks strategy to have external links pointing to your website.
I started working on these follow steps a few years ago, following the Google algorithm updates and the component made by Google called BrainRank, based on an Artificial Intelligence (AI) able to identify the intent of users query.
You cannot make an SEO strategy based on BrainRank componet, it’s like being lost in the desert! You cannot guess what are the Google signals for your content based on Keywords: freshness? Domain authority? Anchor text … or what?
SEO-Friendly URL Structure
Take a piece of white paper and start to make in place a URL structure for your website. You need to make it clear in your mind, thinking about your goals and what kind of experience you want to give to your users. It’s one of the steps to improve your pagerank on Google because you are going to provide the best URL structure that fits for your business. Be sure to have a perfect flow that will make the user experience smoothy. Don’t make your URLs long because you are going to have a visibility issue, and you want your links displayed completely on Google search. Also, the links path is really important, sorted by type of post, content, and topic: it’s like creating a website menu and using it to create the URLs structure that matches perfectly for your menu. For example, you can check the link of my blog post:
There is a structure behind it: “domain/category/keyword”, no one can get confused on this path, not even Google, because it’s clear the topic and a user, clicking on that link can imagine what can find on the article.
Images Are Not Less Important Than Texts
Have you ever thought about some users that cannot display an image properly on your website? Exactly that! Google wants a description of your image, in order to explain what the visual content is for browsers that cannot display the images. You can set a caption if you want a text content right below the image, it’s mandatory for your pagerank to set the ALT text element using the keyword of your topic. To make it perfect, try to make a description that can explain the image to a blind person. In a few words, it will be the description that you have when you hover an image using your mouse.Name, Alt Text, Title, Description, and Caption: did you optimize those for your images website? Click To Tweet
Another search engine help is optimizing the sizes of your images. The size can make your website faster and as you probably know, the speed is one of the most important factors for SEO purposes. Also, if your website pages need more than 4 seconds to load, users will bounce it and will not return again: starting from images, to make them lighter, is an on site SEO you should consider now. I suggest using Photoshop, reducing the image size and saving the image for the web, using a Jpeg format. If you don’t have any software, you can use a free tool online: Pixlr.
Don’t Leave Your Website Alone
Google is starving for fresh contents. Remember to keep your website updated, otherwise, Google will consider it obsolete and that is going to affect your pagerank. You are going to be penalized because nobody wants to visit an old website. Search for the last trendy keywords and make a fresh content, without forgetting the BrainRank component, matching your content for different types of queries. You are going to give Google a good signal: you are still alive! I suggest creating a spreadsheet with 2 tabs (keywords, title) in order to have your website topics always fresh, updating your plan weekly based on your audience and your statistics. SEO is a marketing strategy, and as a marketing strategy, you need to track it, analyzing data in order to make a new better plan.
Where Shall I Use The Keywords
According to the best SEO practices, you should care about the first 100 words of your content for pagerank purposes. You should mention your focus keyword in the first paragraph. Following this, you are telling what your topic is about. Normally the first paragraph is an introduction, a short description/recap on what users can find reading the whole text content and the others paragraph.
It’s impossible to think about an introduction without mentioning the main keyword!
Remember to don’t use your keywords more than three times per keyword into your single webpage/post: keywords stuffing is not working anymore for Google. You are making it wrong, thinking that Google can consider your text content important because you mention the keywords several times!
Internal/External Links to Search Engine Help
Last search engine help: when you make a new webpage be sure to have links with anchor text pointing to other pages of your website. Be sure to link your important pages, that you would like to rank on Google, useful to your users/audience that want to know more on a related topic. Doing that, your users can reach other pages of your website and you will avoid a bounce. Google considers really important the bounce rate, because, with a high bounce rate, it will consider your website not relevant for visitors and will penalize you. Avoid inserting internal links saying “click here to …” because normally a link has a different color that you don’t need to say “click”. Make it simpler, in order to give to the users the right expectation about what kind of article/content can read clicking on the anchor text/internal link. Do you want to mention Wikipedia or a website useful for your audience as I do? Yes, definitely a good SEO signal! Insert a link pointing to another trustable website. Don’t mention bad sources, only high authority outbound links though: they add value to your content.
Recap: Increase Your Organic Traffic
- Create a website URLs path/structure
- Optimize images size/ALT
- Update your content for freshness signal
- Use the focus keyword in the first paragraph (first 100 words)
- Insert internal/external links