Search engine optimisation tips are what every marketer/blogger is looking in order to rank in Google. It’s the goal for every inbound marketing strategy: engaging SEO-friendly content in order to get traffic on the website! You keep yourself informed every day, reading SEO blog continuously. Is it the right way?
Reviewing a lot of articles on this topic can be useful to have some SEO tips: you landed in the right article to have a boost in your SEO strategy. You can also buy the book on the left, it can give you great optimisation ideas. Are you sure about your marketing plan for SEO?
Try to think about the organic traffic you can get, being on the first position in the SERP: the pages displayed by Google search engines when a user makes a query. Be confident in your skills and believe in content: get ready to be first! Let’s see the top 5 search engine optimisation tips.
Pagerank is your goal because you want to be in the first ten results on Google, maybe first in your niche. Follow the next chapters to get the best insights. Let’s rank together!
SEO in 2019 for Search Engine Optimisation Tips
How is SEO changing in 2019? How to best optimize blog posts for SEO? When it comes to having some search engine optimisation tips, we think only one thing: getting into the Google world in order to understand it and to be important to it! What about potential visitors on your website?
Users online are making several searches, we want to be visible online writing content based on what searchers are looking for. First of all, you need to understand your audience behavior, not only the Google algorithm! Sometimes we focus our SEO strategy only on Google updates: that’s partially wrong, because users/consumers are the center of every marketing concept!
You want to make content that can be helpful for searchers with the help of some growth hacking marketing feature. How can users see your content if we don’t have a good position in Google Search? You want to be in the SERP of Google with your webpages, taking a spot in it to get traffic. Making great content that adds value to the web, avoiding common and fake information: this is where Google is going in 2019!
A tip that comes out of the box in 2019: write content using a natural and real approach, making your ideas in simple sentences that everyone is able to understand, being complete in term of questions answering!
Getting closer to SEO goals is not that easy, it’s not something you can accomplish in one day. Insert some search engine optimisation tips in a long-term marketing plan, marking them when are done!
Search Engine Optimisation Tips
Where are you? You already found a niche for your blog, starving for traffic, searching for how to best optimize blog posts for SEO now. Your website has been optimized following some on site SEO tricks, and you should start searching for new keywords.
Google Keyword Planner is a useful tool that can help you to search for some keywords with high traffic and low competition. That’s the base for your SEO plan: a good pagerank on Google is based on keywords first. Are you a startup? I suggest hitting an audience with keywords comprised of an average search volume between 1K-10K per month.
What do you need to do now? Here you can find a list with the top 5 Search Engine Optimisation Tips to implement now in your website!
1) Pick Your Keywords for A Better Pagerank
You have some keywords based on a long tail strategy now, and you should create a spreadsheet including them in a list. Track them monthly, to see if your pagerank for the keywords you want to rank is going up or down.
Searching for synonyms, keywords variation, can be an asset. Constantly checking for new keywords is mandatory to perform well and to beat the competition.Actually, according to RankBrain, the new Google artificial intelligence, you should avoid using long tail keywords! Medium tail keywords instead: will it be the new 2019 trend?Click To Tweet
2) Create Your SEO-Friendly Articles
Write your articles/webpage between 300 words and 2,000 words. According to some marketing statistics, content with more that 2,000 words rank better. Keeping your content daily update would be great as well: Google loves fresh content
2,000 and more is the best length! Mentioning the keyword you selected several times into the text content one of the best practices. Be careful to don’t over optimize your content with keywords stuffing.
3) Meta Description and Alt Text
Set your preview optimizing the Meta tag. Be sure that the preview of your content is displayed with the right message on Google! How? Just set a meta description for your article using your main keywords into the tag and including a CTA. What is CTA in the meta description?
It can be a verb, bringing users to take a unique action: click on your link! Write a meta description up to 158 characters, according to Yoast WordPress plugin.
Set the Alt Text tag for every image you upload: it’s like a description of the image that Google considers important as a pagerank factor!
4) Internal and External Linking
Internal linking means creating a link that points to one of your page/article. External linking means creating a link that points to some page/article that is not on your website. It’s important that you link your most important webpages using the right anchor text (choose the exact match keyword related to the page you are linking) into your text content body, avoiding a 100% Bounce Rate (BR) when someone reads your article.
For SEO purpose Google is going to give you less visibility if you have a high Bounce Rate (BR) on your webpage because it will consider your content not interested, and…...you want to keep your users 'playing' around your website!Click To Tweet
You users will bounce your content, going back to Google, clicking on another link: Google can see that and your pagerank will be move down! You can link your next article (internal link) or some important reliable websites (external link) to add value to your content. Considering user experience is mandatory, creating the right path and flow between your links.
5) Don’t Make Misspelling
Using some tools like Grammarly you will avoid writing your content with mistakes. Google hates mistakes and it will punish your pagerank position crawling your content full of misspelling.
Be sure to create original and fresh content! It needs to be well written using the language of your target audience. Do you have a considerable Spanish audience that visits your website according to Google Analytics? Write something in Spanish as well!
Recap: 1st in Google with some Search Engine Optimisation tips
- Research Keywords for your niche blog/website
On site Search Engine Optimisation tips
- Include Meta Description and Atl Text
- Internal links to your most important pages
- Create content avoiding language mistakes and misspelling
Off Site Search Engine Optimisation Tips
- Create a backlinks strategy for a link building plan having internal external links that point to your website
- Use Google Search Console to track your keywords and your position in the SERP