What Is SEO URL In a Marketing Strategy?

Search Engine Optimisation Tips

A kid sleeping and dreaming on: what is seo url?
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When you launch a new blog, either if you have to manage your website, you should think about: what is SEO URL? Am I following the best practices? As you probably know, the URL topic is a big deal that can affect your marketing strategy on SEO. If you upload a new article or you create a new webpage, you should decide a structure of your URL. You need some search engine optimisation tips to have a better ranking on Google and you should think about your URLs in advance, before launching your blog/website.

Website Structure for SEO

The first time you meet a URL in your business life is when you plan your domain and you choose your host service. What is SEO URL? Already at the beginning, you should know it, deciding the top-level domain (TLD) based on your market and on where, in which location, would you like to be present challenging your competitors.

If your business is based in the USA you should go for .com!

Design your website structure in home page, categories (also sub-categories, it depends on your business) and product/article (represented by keywords).

Build Your URLs and Keep Going With This Structure

Now it’s time to build your URL structure based on your website structure. I suggest building something like that: www.domainname.com/category/sub-category/keyword

That's all ... mandatory for an SEO URL strategy! Click To Tweet

It’s important to use a dash “-“between words in category, sub-category, and keyword. Don’t use  “-” in the domain name because it can create issues in your marketing strategy for brand identity: how can you advertise a brand name with a dash?!. Don’t use capital letters: they are going to make your URL not linear.

Are You Looking for Other SEO tips?

Why Should You Follow That URL Path?

First, it looks organized and a user can easily remember it! Also sharing the URL on Social Media, the snippet is going to be great, and a user can know instantaneously what your article/webpage is talking about. The “slug” in your URL needs to be without stop words.

For example: www.domainname.com/category/sub-category/clothes-for-kids
the slug: clothes-for-kids should be clothes-kids, “for” is a stop word that makes your structure heavy.

Don’t Forget the Importance of Keywords in the URL

What is SEO URL? It’s mandatory for ranking, having an URL with the keyword of your article. That’s the final answer! It’s anything, it’s going to affect positively your SEO strategy because Google sees that your URL and your article are strictly connected. Don’t repeat the keywords several times:

www.domainname.com/clothes/clothes-for-kids

Avoid spelling mistakes in your URL and keywords because Google doesn't like it at all! Click To Tweet

Canonical Links and SSL

Switch from HTTP to HTTPS, having an SSL certificate. Google gives more visibility to HTTPS websites because are reliable and they have a system that protects users data. You can identify them because they have a lock logo when you visit them. Set the canonical tag in your URL is one of the most important search engine optimisation tips: you are avoiding to have duplicate contents that punish your ranking. If you have some articles/webpages that can be reached by different URL paths, you should tell Google which the main article is, setting the canonical tag for that specific post.

What Is The Best Tool To Set It

If you are using WordPress as CMS to manage your website, you should download Yoast SEO. It will give you the opportunity to change your URLs structure, slug, and the snippet preview. Would you like to switch to HTTPS? You should check the documentation of your hosting provider. Don’t forget to avoid more than 1 redirect 301, otherwise, you will generate a redirect loop, it will negatively affect your SEO strategy.

Recap: Optimise Your SEO URL Strategy

Follow a Friendly User URL Structure Path:

  • www.domainname.com/category/sub-category/keyword

Keywords in the Slug and No Stop Words:

  • www.domainname.com/category/sub-category/clothes-kids

Users Safety Data Protection

  • https://www.domainname.com/category/sub-category/keyword

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