There is nothing better than creating a high-quality brand-related video and using it in the marketing campaign. 95% of people out there will watch an explainer video to learn more about a product. But how powerful videos really are? What about audience demographics? Video marketing statistics say that 57% of millennials watch more videos on […]
As in target markets for derived products, market segmentation is the basis for determining a particular marketing mix. In most cases, the buyer of a product or service is not a homogeneous group and needs market segmentation. Every customer has their own needs, preferences, resources, and behavior. Since it is almost impossible to meet the […]
As the name suggests, B2B marketing refers to the marketing of products or services for another company or organization. There are some essential differences from customer-oriented B2C marketing. Generally speaking, B2B marketing content is usually more informative and more comfortable to understand than B2C. It is because corporate buying decisions based on the impact on […]
We talk about managing money all the time. Have you ever heard about ROI marketing? Imagine someone running a house in a low salary, what do you think they need? Budgeting. If we talk about budgeting, we will be surprised to know that it has reached the epitome of business communication and there is no […]
Running social media during coronavirus can be hard because you are not in the mood or you cannot find ideas. You need to work from home and your business needs to go on. You cannot stop to communicate with your audience, and social media can be a good channel to keep your audience engaged. We […]
Multilevel marketing (MLM) is a strategy used by some direct selling companies to encourage existing distributors to hire new distributors and will receive some of the sales income of new employees. Recruiting is a “downstream” distributor. Distributors also earn money by selling directly to customers. Selling health, beauty, and home care products, Amway is an […]